OVERVIEW

ABOUT

I am a dad, a husband, and as of very recently - a freelance growth marketer with a specialisation in digital marketing. My digital journey started way back in 2008, with an introduction to Google Analytics. Ever since, I have worked hard at learning as much about digital marketing as I can. On my journey, I have met some amazingly talented people, worked on some cracking campaigns and have learnt heaps. Do I know as much as I'd like to? Not even close - digital is an ever changing beast and I am hell bent on wrestling it for long in to the future.

DOWNLOAD MY CV

SKILLS

Throughout my career I have never been satisfied with having a single slice of the digital marketing pie - even if it was a fat one. I wanted as much of the pie as possible. As a result, I have made it by business to meander my way through digital - taking as much knowledge on board as possible. As a result, I have been privileged to work across the spectrum of digital tactics and have gathered some highly complimentary skills.

Social Media

75%

Strategy

95%

SEO

85%

PPC

70%

CRM

80%

EDUCATION

2008

AAA School of Advertising

Integrated Marketing Communication

Live briefs, real clients, great brands, amazing experience.

2005 - 2007

CPUT

Marketing Management

CPUT provided me all the marketing theory I needed in a highly practical programme.

2012 - 205

RED & YELLOW

Numerous Short Courses

COMPLETED SHORT COURSES:
- Social media
- SEO
- Advanced Paid Media
- Mobile
- Writing
- Marketing Strategy

EXPERIENCE

2010 - 2015

QUIRK (now Mirum)

Multiple different roles

At Quirk, I meandered through the business - soaking up as much knowledge as I could over a course of 5 years. Roles I had at quirk:

- SEO Strategist
- Social Media Manager
- Head of Community Management
- Digital Strategist

2016

GetSmarter

Head: Social / CRM

Looked after social, emails and SMSes - and believe you me - there was a lot of it.

2017

Associated Media Publishing

Digital Manager (contract)

Took up a contract role with the goal of adding a digital dimension to much loved magazine brands.

2018

Désir Intimate Collection

Head: Marketing

Headed up the total marketing efforts of a small ecommerce business with a primary focus on digital.

SERVICES

GROWTH STRATEGY / CONSULTATION

Identifying and rolling out digital marketing tactics today, tomorrow and in the future that will move the needle in your business.

SEARCH (PPC / SEO)

71% of users use search engines to find products and 74% use them to make a purchase decision. I help you get your search presence on point.

DIGITAL MARKETING MANAGEMENT OUTSOURCING

If you require a digital marketing manager to fill a short term gap you have or to get your digital product up and running - I am your guy.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Building a database, keeping it clean, enriching it and engaging it might just be the most valuable tactic at your disposal. In this day and age, a loyal customer is everything.

TRACKING IMPLEMENTATION

Proper tracking is vital in getting a complete picture of how hard your marketing efforts are working for you. This can be complicated, but I am here to assist.

SOCIAL MEDIA MANAGEMENT

Social media has had a massive impact on the way we connect with friends, family and brands. Let's help you harness it to drive business value.

BLOG

Lifting Google Penalty Unlocks 300 000 New Pageviews Per Annum

July 5, 2018

SITUATION: Seasoned digital professionals will all agree that the number one source of website traffic – particularly for a big, content rich resource – should be organic search. In fact, […]

juan

On Past Work

Masters Collection Proves That Award Winning Ideas Can Equal Sales

July 5, 2018

I was fortunate enough to be a part of a highly decorated piece of work that not only achieved and exceeded the client’s objective – but it also scooped a […]

juan

On Past Work

Tapping Into Cold Leads Unlocks 200 Conversion in 5 Months

July 4, 2018

SITUATION: Sometimes, despite your best efforts – a lead is simply not ready to become a paying customer. This is particularly prevalent – as we found at GetSmarter – where […]

juan

On Past Work

Black Friday Activity Unlocks Growth Of Over 100%

July 4, 2018

SITUATION: For any business playing in the retail space, mapping your marketing activity to noteworthy days in the consumer calendar is critical in giving you bursts of awareness and revenue. […]

juan

On Past Work

VIEW ALL

CLIENTS

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Meltwater

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Cape Town Tourism

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Désir Intimate Collection

CONTACT ADDRESS

Current location: Cape Town, South Africa

juan@juankarstel.co.za

+27 83 444 1345